Guiding Principles for the Future
At Frasier, we are proud to unveil our newly refined guiding principles—Purpose, Values, and Vision. These principles are more than words on a page; they represent the foundation upon which we will continue to build and grow, shaping our culture and guiding our journey forward. Together, they define who we are, what we stand for, and the future we aspire to create.
Purpose, Values, and Vision are essential to the success of any organization. At Frasier, these guiding principles not only shape our culture and strategy but also drive our long-term sustainability. They are the compass that ensures alignment among all members of our community—residents, staff, leadership, and stakeholders. With these principles clearly defined, we foster trust, transparency, and a shared sense of direction. This alignment strengthens our community, ensuring that we are working together toward common goals.
Creating these principles was a thoughtful and inclusive process. We wanted to ensure that our Purpose, Values, and Vision reflected the voices and perspectives of everyone within our community: residents, team members, and board of directors.
Introducing Our New Purpose Statement
Our Purpose is simple yet powerful: “Build community that inspires and celebrates life.”
This Purpose reflects the essence of what we strive to do every day. At Frasier, we are committed to creating a vibrant, inclusive community where people thrive—celebrating life’s joys, navigating its challenges, and embracing opportunities together.
Refining Our Core Values
In developing our Values, we aimed for clarity and simplicity, making them easier to integrate into everyday actions. Our Values reflect the core ethical standards that guide how we act and interact with one another. These are not just aspirational statements—they are the principles that shape our decision-making, our culture, and our shared expectations.
To see the Frasier CCARE values in action, check out our video:
Our CCARE Values:
Foster Community:
- Welcome all who discover and come to know Frasier.
- Make and take the time to know one another.
- Attend and participate in events across Frasier.
- Share joy and gratitude.
Cultivate Curiosity:
- Be open to new ideas and different ways of working and living together.
- Explore innovation and technology that improve the lives and work of all.
- Ask others for help to better understand or adapt.
- Wonder and talk about what’s next for Frasier.
Be Accountable:
- Own what we do, how we act, and how we engage with one another.
- Be honest with one another.
- Speak up when the situation requires.
- Provide kindness and understanding that support learning and development.
- Be fiscally responsible.
Demonstrate Respect:
- Be polite, thankful, and appreciative in everyday interactions.
- Value differing points of view and perspectives.
- Listen to one another and ensure that all voices are heard.
- Participate in a constructive way.
Inspire Excellence:
- Always strive to do our best and to do the right thing.
- Ensure that actions always align with our values.
- Learn from missteps or mistakes.
- Recognize accomplishments and praise others for work done well.
Our Vision for the Future
Frasier’s Vision is rooted in our commitment to quality, nonprofit aging services, while continuously innovating and adapting to meet the evolving needs of our community. We will extend our rich tradition by offering proven and innovative choices that inspire and celebrate aging.
Our vision statement: “To forever sustain the rich tradition of Frasier.”
This vision reflects our deep commitment to ensuring that Frasier remains a leader in senior living, creating a community where aging is embraced, and life is celebrated.
Looking Ahead
With our new Purpose, Values, and Vision in place, we are excited to embark on the next chapter of Frasier’s journey. These guiding principles will help us navigate challenges, strengthen our community, and continue to create an environment where everyone feels inspired and valued. As we continue to live out these principles, we look forward to sharing more updates and stories from the Frasier community. Stay tuned for more as we build a future that truly inspires and celebrates life!